How do you build a multilingual website?

A multilingual website is structured by giving each language its own page tree, dedicated URLs and translated metadata, linked together. Languages, paths, selector and SEO signals are defined before design: in Cantù we do this with companies in Como, Brianza and Milan, so the site stays orderly when you add a market.

In the CMS, translations are managed by creating a version of each page in every language, with its own text, URL and meta tags. In our enterprise CMS you switch between languages from the same panel and see what is missing; from Cantù we support companies in Como and Milan in setting up translator permissions.

For a business website it often makes sense to combine them: AI translation speeds up the first draft, while professional review ensures terminology, tone and accuracy. Keywords should be researched for each country, not translated. With companies between Como, Milan and Lugano we define the mix case by case.

The hreflang tag is an indication in the code that tells search engines which language, and optionally which country, a page is written for, and what its alternative versions are. We set it up in Cantù on the multilingual sites of companies in Como, Milan and Ticino, to stop similar pages being seen as duplicates.

It makes sense to activate the website languages of the markets where you sell or want to grow, and that you can keep up to date over time. Better to start with the priority languages done well: we discuss it with companies in Como, Brianza and Milan in Cantù, and a multilingual CMS lets you add more without rebuilding.

For most companies, subfolders for each language are the simplest solution to manage and concentrate authority on a single domain. Country domains are for a strong local presence in each country. The choice should be made at the start: we assess it from Cantù with companies in Como, Milan and Lugano.

What you need is localisation: rewriting text, examples, images and practical information around how customers in each country think and search. Units, currency, formats and local contacts make each version credible. From Cantù we follow companies in Como, Brianza and Milan going abroad.

A website for the Swiss market is set up by choosing the national languages suited to your audience, considering a .ch domain, adapting content and currency, and handling privacy and cookies under the nLPD and GDPR, to be checked with a legal adviser. From Cantù, close to the border, we support companies in Como and Ticino.

For a multilingual website between Milan and Lugano you need an agency that combines development, content and SEO. NewVisibility, in Cantù in the province of Como, has the in-house team, develops on an enterprise CMS, hosts the site on managed servers, integrates ERP, CRM and PIM and has won international CSSDA awards for some sites.

Entrusting a multilingual website to a Cantù agency means having a single partner close to Como, Brianza, Milan and Lugano: an in-house team covering development, photo, video and marketing, an enterprise CMS, servers managed by NewVisibility and ongoing support to keep the language versions aligned over time.

SEO for a multilingual website requires separate URLs for each language, hreflang tags between equivalent versions, localised content and translated meta tags. It is an important step for companies between Como, Milan and Lugano addressing several markets: this way Google shows each user the right version.

In a CMS, roles and permissions are managed by assigning each user a profile that defines which sections, languages and media they can view, edit or publish. With an enterprise CMS, like those we develop in Cantù for companies in Como and Milan, they are native and suit teams with several editors and branches.

The recurring costs of a website are the domain, hosting, SSL certificate, email accounts, technical maintenance and any licences for external services. With our open source enterprise CMS there are no CMS licences to pay, and from Cantù we manage hosting and maintenance for companies in Como and Milan.

The A/B test of a landing page shows two versions of the same page to different visitors, differing in just one element such as headline, image or call to action, and measures which one brings more conversions. It needs enough traffic: we set it up from Cantù for companies in Como, Brianza and Milan.

The website copy can be written by your company, by our Cantù team, or together. The most effective approach combines your product knowledge with our experience of writing for the web, with SEO and AIO optimisation and always-reviewed AI-assisted drafts, for companies in Como, Brianza and Milan.