How do you set up a website for the Swiss market?

A website for the Swiss market is set up by choosing the right national languages for your audience, considering a .ch domain, adapting content, currency and local references, and checking the privacy aspects required by Swiss law.

Switzerland is a nearby market but with its own characteristics: it is multilingual, has purchasing habits and references different from Italian ones, and its own data protection law. From our office in Cantù, in the province of Como, a few kilometres from the border, we can support both Italian companies that want to sell in Switzerland and Ticino companies looking for a web partner.

Checklist

What to consider for Switzerland

The points to define before designing the site.

Languages
Italian, German and French depending on the regions you want to reach
Language-country codes
Versions such as de-CH or fr-CH distinct from those for Germany and France
Prices and contacts
Swiss francs, contact details and local references where needed
Regulatory aspects

Privacy: GDPR and nLPD

Anyone addressing Swiss users must consider the new Swiss federal data protection act (nLPD), in addition to the GDPR if they also operate in the European Union. We take care of the technical side of privacy policy, cookies and consents on the website; for your company's specific legal obligations we always recommend checking with a legal adviser.

GDPR and nLPD privacy policy
Creative strategy and digital marketing, NewVisibility communication agency
Where we work

We also work in Ticino

Find out how we support companies in Lugano and Canton Ticino with their web projects.

NewVisibility in Lugano
new-visibility-agenzia-comunicazione-marketing-digitale-cantu-famiglia-manifesto-cover

For a multilingual website between Milan and Lugano you need an agency that combines development, content and SEO. NewVisibility, in Cantù in the province of Como, has the in-house team, develops on an enterprise CMS, hosts the site on managed servers, integrates ERP, CRM and PIM and has won international CSSDA awards for some sites.

Entrusting a multilingual website to a Cantù agency means having a single partner close to Como, Brianza, Milan and Lugano: an in-house team covering development, photo, video and marketing, an enterprise CMS, servers managed by NewVisibility and ongoing support to keep the language versions aligned over time.

A multilingual website is structured by giving each language its own page tree, dedicated URLs and translated metadata, linked together. Languages, paths, selector and SEO signals are defined before design: in Cantù we do this with companies in Como, Brianza and Milan, so the site stays orderly when you add a market.

The A/B test of a landing page shows two versions of the same page to different visitors, differing in just one element such as headline, image or call to action, and measures which one brings more conversions. It needs enough traffic: we set it up from Cantù for companies in Como, Brianza and Milan.

The website copy can be written by your company, by our Cantù team, or together. The most effective approach combines your product knowledge with our experience of writing for the web, with SEO and AIO optimisation and always-reviewed AI-assisted drafts, for companies in Como, Brianza and Milan.

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