The A/B test of a landing page consists of showing two versions of the same page, differing in just one element, to different visitors and measuring which one brings more conversions.
You can compare a headline, an image, the button text, the length of the form or the order of the sections. By changing one element at a time you really understand what makes the difference, instead of relying on intuition. To give reliable results the test needs enough traffic and an adequate observation period: that is why it works best on landing pages linked to active campaigns. We follow it from Cantù for companies in Como, Brianza and Milan.
