How do you design an effective user experience?

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An effective user experience is designed starting from who visits the site: what they are looking for, what device they use and what action they need to take, then building clear journeys that take them to their destination without obstacles.

UX is not a matter of graphic taste. It is the work that decides how content is organised, which information appears first, how people navigate between sections and how easy it is to contact you. With a template the structure is already decided and your content has to adapt to it; in a bespoke website the structure comes from your users and your goals. It is the approach we apply in Cantù, in the province of Como, in projects for companies in Brianza and Milan.

The method

The stages of UX design

The process we follow at NewVisibility before designing a single page.

Analysis
Business goals, audience, competitors and existing content.
Architecture
Map of sections, menus and information hierarchy.
Wireframes
Layouts of the main pages to validate journeys and priorities.
Interface
Design and components consistent with your visual identity.
Testing
Tests on different devices and fine-tuning after launch.
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Recognition

Award-winning UX, happier users

Some of the websites we have designed as bespoke projects have received CSSDA awards for user experience too. For us they confirm a method: listen to the client, understand their users and only then design. Want to know how to apply it to your project?

Portfolio

Digital experiences designed to measure

Do your users find what they are looking for straight away?

Tell us who your customers are and what they need to do on the site: we start from there, with our Cantù team, to design the right experience.

Services of interest

Responsive design is the approach in which a site adapts layout, images and text to every screen, from smartphone to desktop. It is the foundation of rankings, including for people searching for a company in Como, Milan or Lugano from their phone, because search engines assess the mobile version first.

For a website consistent with your visual identity, you need to translate logo, colours, fonts, photographic style and brand tone into precise interface rules, applied to every page. In the bespoke sites developed in Cantù for companies in Como and Brianza, the brand drives the design, not the theme.

Animations and micro-interactions are the movements and small visual responses with which a site reacts to user actions, such as a button changing state or content appearing on scroll. In the sites designed in Cantù for companies in Como and Milan, they guide navigation without slowing the site down.

An enterprise CMS is an open source CMS designed for complex business websites: multisite, multilingual, native roles and permissions, block-based editing with preview. We use it in Cantù, in the province of Como, for the websites of companies in Brianza and Milan, integrating it with management systems.

Website speed matters because Google assesses loading experience through Core Web Vitals and because a slow site loses visitors before they read anything. It depends on lightweight code, optimised images, caching and well-configured servers: choices our Cantù team makes during development.

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