Why does website speed matter for SEO?

Structured data is Schema.org information added to the code that tells search engines and AI what a page is about: company, products, FAQs. Google uses it for rich results, and AI assistants use it to link data such as your location to your company, for example Cantù, Como or Milan.

Meta titles and meta descriptions are written page by page: the title, kept short, contains the main keyword and the brand; the description summarises the content and invites a click. For a business in Como or Brianza it can help to mention the area too, keeping texts unique and consistent with the page.

FAQs help SEO and AIO because they answer directly the questions asked to Google and AI assistants, in a format that is easy to extract and cite, including in local searches in Como, Brianza and Milan. They work with real questions, clear answers in the first sentence and FAQPage structured data.

You move from WordPress to an enterprise CMS by analysing the content and features in use, designing a new structure, migrating the content, setting up redirects and training the team. From Cantù, in the province of Como, we handle these migrations for companies in Brianza, Milan and Lugano.

To redesign a website in Como without losing rankings you need an agency that handles development and SEO migration together. NewVisibility, in Cantù, maps the old site's URLs, sets up 301 redirects, develops on an enterprise CMS with an in-house team and hosts the site on our own managed servers.