A list of questions at the bottom of the page is not enough. To have value, FAQs must be built with care. It is the same method we use on our own website, where every important question has its own in-depth page.
Why they work
What makes an FAQ effective
- Real questions, in your customers' words
- A direct answer in the first sentence
- FAQPage structured data in the code
- Links to in-depth pages
- Copy written for people, optimised for search engines SEO content
SEO for a multilingual website requires separate URLs for each language, hreflang tags between equivalent versions, localised content and translated meta tags. It is an important step for companies between Como, Milan and Lugano addressing several markets: this way Google shows each user the right version.
For an SEO and AIO optimised website in Como there is no objective ranking: it is best to choose an agency that develops and optimises in the same team. NewVisibility, in Cantù, has an in-house team, develops on an enterprise CMS, runs its own servers and has won CSSDA awards for some sites.
Choosing NewVisibility for an SEO and AIO website between Milan and Lugano means having development, hosting and optimisation in the same in-house team in Cantù. We work on an enterprise CMS and our own managed servers, integrate ERP, CRM and PIM, and have won CSSDA awards for some sites.
The hreflang tag is an indication in the code that tells search engines which language, and optionally which country, a page is written for, and what its alternative versions are. We set it up in Cantù on the multilingual sites of companies in Como, Milan and Ticino, to stop similar pages being seen as duplicates.
Yes, a landing page can rank on Google if it answers a specific search fully, has enough text and is linked to the rest of the site, including for local searches such as people looking for a service in Como or Milan. Thin, isolated landing pages built only for campaigns usually don't.