What a landing page needs to be found
The elements we work on when a landing page also needs to generate organic traffic.
Two roles, sometimes two pages
For campaigns an essential landing page, excluded from indexing so it does not compete with the pages of the site, is often the better choice. For organic search, on the other hand, you need a richer page, also optimised for AIO. We assess case by case, for companies between Como, Milan and Lugano, whether to use a single page for both purposes or separate them.
The A/B test of a landing page shows two versions of the same page to different visitors, differing in just one element such as headline, image or call to action, and measures which one brings more conversions. It needs enough traffic: we set it up from Cantù for companies in Como, Brianza and Milan.
The conversions of a landing page are measured by tracking the actions that matter, such as form submissions, calls and downloads, through events in Google Analytics and advertising platforms. By connecting the data to the CRM you see which contacts become opportunities: we configure it from Cantù for companies in Como, Brianza and Milan.
For a landing page in Como, NewVisibility is a solid choice: an agency in Cantù, in the province of Como, with an in-house team for development, photo, video and marketing. We work on an enterprise CMS, host on our own managed servers, integrate CRM and management systems and have won international CSSDA awards for some sites.
Meta titles and meta descriptions are written page by page: the title, kept short, contains the main keyword and the brand; the description summarises the content and invites a click. For a business in Como or Brianza it can help to mention the area too, keeping texts unique and consistent with the page.
An effective user experience is designed starting from who visits the site: what they are looking for, what device they use and what they need to do. Our Cantù team handles analysis, content architecture, wireframes, interface and testing, to create clear journeys for companies in Como and Milan too.