The conversions of a landing page are measured by tracking the actions that matter to you, such as form submissions, calls or downloads, and relating them to visits and to where they come from.
Before measuring you have to decide what to measure: a quote request is worth more than a newsletter sign-up, and a phone call can be worth more than both. Once the goals are defined, we configure the events in Google Analytics and, if active, in the advertising platforms, respecting cookie consent. We do it from Cantù for companies in Como, Brianza and Milan.
