How do you do SEO for a multilingual website?

SEO for a multilingual website is done by giving each language its own URLs, localised content and hreflang tags that tell Google which version to show each user.

A translated website is not automatically an international website. If languages share the same addresses, if the texts are translated word for word or if search engines cannot tell which version is meant for which market, pages risk competing with each other or not appearing at all. Our enterprise CMS handles languages natively: that is why the multilingual websites we develop in Cantù are born with a correct international structure.

The key elements

How we set up a website in several languages

Each language version is treated as a site in its own right, but linked to the others.

URLs per language

A folder or a domain for each language, with translated slugs

Hreflang

Tags that link the equivalent versions of the same page

Localised content

Copy adapted to the market, with the keywords people really search for in that language

Translated meta tags

Title, description and image alt texts in every language

Sitemap

An XML sitemap that includes all language versions

Structured data

Consistent Schema.org in every language for search engines and AI assistants

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Foreign markets

Translating is not enough, you have to localise

People search with different words depending on the country, even in the same language. That is why alongside translation, which can also be supported by artificial intelligence, we add keyword research for each market and a review of the copy. The same goes for AIO: an AI assistant answers in the user's language and looks for sources written in that language. For companies between Como, Milan and Lugano working with customers in several countries, it is a decisive step.

SEO content

Portfolio

Websites for companies working abroad

Go to the web portfolio

Hessentia

Hessentia Website development – Hessentia Cornelio Cappellini, a furniture company

Web

Joia Paris

Joia Paris Marketing strategy

Marketing

Villa Clementina

Villa Clementina Website development – Boutique Hotel on Lake Como

Web

Contact

Does your website speak several languages?

We check how the language versions are set up and what is needed to get them found in every market.

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