What is technical SEO for a website?

AIO (AI Optimization) is the optimisation of a website so that assistants such as ChatGPT, Gemini or Google's AI answers understand it and use it as a source. It requires readable HTML, structured data and direct answers: it also applies to companies in Como and Brianza that want to be described correctly.

To get found by ChatGPT you need a site that clearly answers customers' real questions, is readable by crawlers and AI models, and gives company information consistent with what appears elsewhere on the web. It applies to every company, from Como to Milan: there are no shortcuts, orderly work is what counts.

Website speed matters because Google assesses loading experience through Core Web Vitals and because a slow site loses visitors before they read anything. It depends on lightweight code, optimised images, caching and well-configured servers: choices our Cantù team makes during development.

Templates make a website heavy because they load code, styles and scripts designed for countless different cases, on top of which come page builders and plugins. The result is slower loading, especially on smartphones, which hurts user experience, SEO and AIO for companies in Como and Brianza.

The hreflang tag is an indication in the code that tells search engines which language, and optionally which country, a page is written for, and what its alternative versions are. We set it up in Cantù on the multilingual sites of companies in Como, Milan and Ticino, to stop similar pages being seen as duplicates.