What a website needs for AIO
Language models read the web differently from a user: they need clear text, explicit structure and consistent information. For your website this means:
- accessible content in the HTML code, not hidden behind scripts or images;
- semantic HTML with headings in a logical order and well-defined sections;
- structured data that describe the company, services, products and FAQs;
- direct answers in the first sentence of every page, easy to extract and cite.
We develop websites on our enterprise CMS with these rules already built into the template, so every new page is ready to be read by AI assistants from the start. Editorial work then fits in with SEO content.
To get found by ChatGPT you need a site that clearly answers customers' real questions, is readable by crawlers and AI models, and gives company information consistent with what appears elsewhere on the web. It applies to every company, from Como to Milan: there are no shortcuts, orderly work is what counts.
Website speed matters because Google assesses loading experience through Core Web Vitals and because a slow site loses visitors before they read anything. It depends on lightweight code, optimised images, caching and well-configured servers: choices our Cantù team makes during development.
Structured data is Schema.org information added to the code that tells search engines and AI what a page is about: company, products, FAQs. Google uses it for rich results, and AI assistants use it to link data such as your location to your company, for example Cantù, Como or Milan.
The hreflang tag is an indication in the code that tells search engines which language, and optionally which country, a page is written for, and what its alternative versions are. We set it up in Cantù on the multilingual sites of companies in Como, Milan and Ticino, to stop similar pages being seen as duplicates.
Yes, a landing page can rank on Google if it answers a specific search fully, has enough text and is linked to the rest of the site, including for local searches such as people looking for a service in Como or Milan. Thin, isolated landing pages built only for campaigns usually don't.