How do you get found by ChatGPT and AI assistants?

Website speed matters because Google assesses loading experience through Core Web Vitals and because a slow site loses visitors before they read anything. It depends on lightweight code, optimised images, caching and well-configured servers: choices our Cantù team makes during development.

Structured data is Schema.org information added to the code that tells search engines and AI what a page is about: company, products, FAQs. Google uses it for rich results, and AI assistants use it to link data such as your location to your company, for example Cantù, Como or Milan.

Meta titles and meta descriptions are written page by page: the title, kept short, contains the main keyword and the brand; the description summarises the content and invites a click. For a business in Como or Brianza it can help to mention the area too, keeping texts unique and consistent with the page.

Yes, a landing page can rank on Google if it answers a specific search fully, has enough text and is linked to the rest of the site, including for local searches such as people looking for a service in Como or Milan. Thin, isolated landing pages built only for campaigns usually don't.

You move from WordPress to an enterprise CMS by analysing the content and features in use, designing a new structure, migrating the content, setting up redirects and training the team. From Cantù, in the province of Como, we handle these migrations for companies in Brianza, Milan and Lugano.