What is the hreflang tag?

It makes sense to activate the website languages of the markets where you sell or want to grow, and that you can keep up to date over time. Better to start with the priority languages done well: we discuss it with companies in Como, Brianza and Milan in Cantù, and a multilingual CMS lets you add more without rebuilding.

For most companies, subfolders for each language are the simplest solution to manage and concentrate authority on a single domain. Country domains are for a strong local presence in each country. The choice should be made at the start: we assess it from Cantù with companies in Como, Milan and Lugano.

What you need is localisation: rewriting text, examples, images and practical information around how customers in each country think and search. Units, currency, formats and local contacts make each version credible. From Cantù we follow companies in Como, Brianza and Milan going abroad.

The website copy can be written by your company, by our Cantù team, or together. The most effective approach combines your product knowledge with our experience of writing for the web, with SEO and AIO optimisation and always-reviewed AI-assisted drafts, for companies in Como, Brianza and Milan.

SEO for a multilingual website requires separate URLs for each language, hreflang tags between equivalent versions, localised content and translated meta tags. It is an important step for companies between Como, Milan and Lugano addressing several markets: this way Google shows each user the right version.