How many languages should you activate?

For most companies, subfolders for each language are the simplest solution to manage and concentrate authority on a single domain. Country domains are for a strong local presence in each country. The choice should be made at the start: we assess it from Cantù with companies in Como, Milan and Lugano.

What you need is localisation: rewriting text, examples, images and practical information around how customers in each country think and search. Units, currency, formats and local contacts make each version credible. From Cantù we follow companies in Como, Brianza and Milan going abroad.

A website for the Swiss market is set up by choosing the national languages suited to your audience, considering a .ch domain, adapting content and currency, and handling privacy and cookies under the nLPD and GDPR, to be checked with a legal adviser. From Cantù, close to the border, we support companies in Como and Ticino.

SEO for a multilingual website requires separate URLs for each language, hreflang tags between equivalent versions, localised content and translated meta tags. It is an important step for companies between Como, Milan and Lugano addressing several markets: this way Google shows each user the right version.

In a CMS, roles and permissions are managed by assigning each user a profile that defines which sections, languages and media they can view, edit or publish. With an enterprise CMS, like those we develop in Cantù for companies in Como and Milan, they are native and suit teams with several editors and branches.