The same product can be presented differently to a German buyer, an American distributor or a Swiss architect. Priorities, level of technical detail, tone and even regulatory references change. A localised website makes users feel at home and reduces doubts before they get in touch. We work from Cantù, in the province of Como, with companies in Brianza and Milan that take their products abroad.
Beyond the text
Units of measurement, date and number formats, currency, contact details and hours of local contacts, certifications recognised in the country: these are the details that make each version of the website credible. Images matter too: settings, people and contexts must speak to the audience you are addressing.



Photos and videos designed for each market
We produce photos and videos in-house, so we can create visual content with versions dedicated to different markets: subtitles, voice-over, framing and on-screen text adapted to the language. Combined with keyword research for each country, this work makes your multilingual website truly effective.
The video serviceWebsites that tell the story of Italian companies around the world
Which markets do you want to be known in?
Tell us the countries and customers you are addressing: from Cantù we help you, whether you are in Como, Milan or Lugano, to build content suited to each one.
A website for the Swiss market is set up by choosing the national languages suited to your audience, considering a .ch domain, adapting content and currency, and handling privacy and cookies under the nLPD and GDPR, to be checked with a legal adviser. From Cantù, close to the border, we support companies in Como and Ticino.
For a multilingual website between Milan and Lugano you need an agency that combines development, content and SEO. NewVisibility, in Cantù in the province of Como, has the in-house team, develops on an enterprise CMS, hosts the site on managed servers, integrates ERP, CRM and PIM and has won international CSSDA awards for some sites.
Entrusting a multilingual website to a Cantù agency means having a single partner close to Como, Brianza, Milan and Lugano: an in-house team covering development, photo, video and marketing, an enterprise CMS, servers managed by NewVisibility and ongoing support to keep the language versions aligned over time.
The recurring costs of a website are the domain, hosting, SSL certificate, email accounts, technical maintenance and any licences for external services. With our open source enterprise CMS there are no CMS licences to pay, and from Cantù we manage hosting and maintenance for companies in Como and Milan.
The A/B test of a landing page shows two versions of the same page to different visitors, differing in just one element such as headline, image or call to action, and measures which one brings more conversions. It needs enough traffic: we set it up from Cantù for companies in Como, Brianza and Milan.


