Who writes the website copy?

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The website copy can be written by your company, by our team, or together: the most effective approach is to combine your product knowledge with our experience of writing for the web.

Writing for a website is not like writing a brochure: the copy has to answer customers' questions, be clear on every device and be found by Google and AI assistants. That is why we look after content with an SEO and AIO approach, starting from the information that only you know. At NewVisibility, a web agency in Cantù, we do this every day for companies in Como, Brianza and Milan.

You write, we optimise

You give us the technical and commercial content; we reorganise it, adapt it to the web and optimise it with keywords, headings and semantic structure.

We write, you approve

Starting from interviews and company materials we write the copy, also with the support of artificial intelligence for first drafts, always reviewed by our team and approved by you.

Content ready for several languages

If the site is multilingual, we set up clear and consistent copy from the start, so translations and adaptations for foreign markets are easier to manage.

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The team

Who writes your content

Copywriters, SEO experts, developers and videomakers work in the same team, in Cantù.

Meet the team
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Website testing takes place in a test environment separate from the public site: we check responsive rendering, forms, speed, technical SEO, integrations and cookies. You review the content and, only after your go-ahead, our Cantù team publishes the site, for companies in Como, Milan and Lugano.

To redesign a website in Como without losing rankings you need an agency that handles development and SEO migration together. NewVisibility, in Cantù, maps the old site's URLs, sets up 301 redirects, develops on an enterprise CMS with an in-house team and hosts the site on our own managed servers.

Entrusting your site to a Cantù agency after launch means having the same team that developed it for CMS training, maintenance, support and growth. NewVisibility hosts the site on our own managed servers and is a single point of contact for companies in Como, Brianza, Milan and Lugano.

A headless CMS manages content separately from the design and delivers it through APIs to a website, app or configurators. An enterprise CMS can also work headless: from Cantù we propose it to companies in Como, Brianza and Milan when content needs to appear on several channels.

A portal for resellers and agents is designed starting from the sales network's daily activities: users, content and permissions are mapped and the data sources identified, often the management system or PIM. NewVisibility builds it in Cantù for the sales networks of companies in Como and Milan.

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