How do you design a portal for resellers and agents?

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NewVisibility, communication and digital marketing agency in Cantù
A portal for resellers and agents is designed starting from what the sales network has to do every day: find products, prices, materials and up-to-date information without having to ask the sales office.

The first step is to map the users: agents, resellers, foreign distributors, showrooms. Each has different needs, languages and terms. From there you define the content, permissions and data sources, which are often the company's management system or PIM. NewVisibility, in Cantù in the province of Como, designs the portal as an integral part of the website, on the same enterprise CMS, so your team updates public and private content from a single interface: an approach designed for the sales networks of companies in Como, Brianza and Milan.

Catalogue and product sheets

The reseller finds codes, variants, availability and data sheets, aligned with the data you already manage in your systems.

Ready-to-use marketing materials

Downloadable photos, videos, presentations and brochures, always in the latest version. We produce photos and videos in-house, so we can take care of this content too.

Dedicated terms and price lists

Each group sees its own prices and commercial terms, without exposing sensitive data to other users.

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Portfolio

Projects with integrations and dedicated areas

Do you want a portal for your sales network?

Tell us how your agents and resellers work today: we start from there to design the portal, with a meeting in Cantù or remotely, including for companies between Milan and Lugano.

Services of interest

To manage access and permissions for user groups, you assign each user to one or more groups and define which pages, documents and functions they can use. A few clear groups, by market or customer type, keep the area orderly: we do this in Cantù for companies in Como, Brianza and Ticino.

The safest way to share price lists and confidential documents is to publish them in a private area of the site, where each group downloads only its own files. There is only one document and you update it once. We build these areas from Cantù for companies in Como, Brianza and Milan.

To connect the private area to the management system, you build an integration that synchronises users, products, prices, orders or documents between the site and the ERP or CRM. Data is entered only once. We develop these integrations in Cantù, in the province of Como, for companies in Brianza and Milan.

A multilingual website is structured by giving each language its own page tree, dedicated URLs and translated metadata, linked together. Languages, paths, selector and SEO signals are defined before design: in Cantù we do this with companies in Como, Brianza and Milan, so the site stays orderly when you add a market.

A brochure website presents the company in a few carefully designed pages, while a structured corporate website handles catalogues, multiple languages, private areas and integrations with ERP or CRM. Goals and investment differ: companies in Como, Brianza and Milan can also start simple and grow over time.

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