Brochure site or structured corporate website: what is the difference?

A brochure website presents the company in a few pages; a structured corporate website becomes a working tool, with more content, languages and functionality

The difference between a brochure website and a structured corporate website is not just the number of pages, but what the site has to do for you every day. A brochure website tells people who you are, what you do and how to contact you. A structured website organises catalogues, sectors, case studies, private areas and content in several languages, often connected to company systems. At NewVisibility, a web agency in Cantù, in the province of Como, we help companies in Brianza and Milan choose the right solution. That is also why the cost of a business website differs significantly between the two.

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Brochure website

When a brochure website is enough

A brochure website suits you if your offer is clear and stable and the site mainly serves to build credibility and collect enquiries. Even then, at NewVisibility we design it as a bespoke site, on our enterprise CMS, with copy optimised for SEO and AIO and graphics consistent with your brand: few pages, but carefully made.

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Structured website

When you need a structured corporate website

If you have many product lines, work in several markets or want the site to talk to your management system, you need a more complex project. A structured corporate website generally includes:

catalogues and product pages you can manage on your own;
versions in several languages;
private areas for customers, agents or resellers;
integrations with ERP, CRM and PIM.

You can also start with a solid base and add these functions over time.

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Not sure which solution is right for you?

Together we analyse goals and content and recommend the structure best suited to your company, whether in Como, Brianza or between Milan and Lugano.

The recurring costs of a website are the domain, hosting, SSL certificate, email accounts, technical maintenance and any licences for external services. With our open source enterprise CMS there are no CMS licences to pay, and from Cantù we manage hosting and maintenance for companies in Como and Milan.

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A low-cost website built with a page builder is only worth it for simple, temporary needs. Generic themes and third-party plugins weigh on speed, security and SEO: companies in Como and Brianza that want to grow online often end up rebuilding the site as a bespoke one.

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The return on a website is measured by comparing the goals set at the start with concrete data: form enquiries, requests, downloads, sales, Google rankings and mentions in AI engines. For the companies in Como, Milan and Lugano that we follow from Cantù, the indicators are defined at project stage.

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A clear maintenance contract should state which activities are included and excluded, how to request an intervention, how backups and restore work, who owns the domain, code and content, and the renewal and withdrawal rules. If you go to an agency in Como or Brianza, ask for it in writing.

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It makes sense to activate the website languages of the markets where you sell or want to grow, and that you can keep up to date over time. Better to start with the priority languages done well: we discuss it with companies in Como, Brianza and Milan in Cantù, and a multilingual CMS lets you add more without rebuilding.

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