The return on a website is measured by comparing the goals set at the start with concrete data: enquiries, requests, sales and visibility on search and AI engines
To assess the return on investment of a website, you first need to decide what the site must do: generate quote requests, support the sales network, find staff, cover foreign markets. The indicators to monitor follow from these goals. At NewVisibility we define them at project stage, from our Cantù office, for companies in Como, Brianza and Milan, so that the investment described on the page about the cost of a business website can be compared with real results.
