How much do copy, photos and video affect the project?

Copy, photos and video have a big impact on the project: they are what visitors see and read, and they often take as much work as development

How much the content of a website affects the project depends on what you already have: up-to-date copy, quality images, product videos. If they have to be created from scratch, they become an important item in the quote, but also the one that makes the difference between an anonymous site and one that truly represents the company. We produce them from our Cantù office for companies in Como, Brianza and Milan. For the full picture of the items, see how much a business website costs.

In-house production

Photos and video produced in-house

At NewVisibility we produce company photo shoots and videos in-house: products, spaces, people, production processes. Working with the same team that designs the site means:

images designed for the site's formats and blocks;
a single direction across design, content and filming;
materials that can also be reused for social media, campaigns and trade fairs.

Discover the Video service

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SEO and AIO copy

Copy written for people and for AI engines

Copy has to explain clearly what you do and answer your customers' questions. We write it optimised for Google and for AI assistants, with the help of artificial intelligence and review by our team. If you already have materials, we review and adapt them: this also reduces the effort on the project.

SEO content

Portfolio

Websites where content makes the difference

Go to the web portfolio

Hessentia

Hessentia Website development – Hessentia Cornelio Cappellini, a furniture company

Web

Joia Paris

Joia Paris Marketing strategy

Marketing

Villa Clementina

Villa Clementina Website development – Boutique Hotel on Lake Como

Web

Baleri Italia

Baleri Italia Baleri Italia – Website development – Luxury furniture brand

Web

Do you need new content for your website?

Tell us what you already have and what is missing: together we assess copy, photos and video for your company between Como, Milan and Lugano.

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To choose the best agency for a business website in Como, what counts is what you can verify: NewVisibility, in Cantù, has an in-house team covering development, design, photo, video and marketing, enterprise CMS websites hosted on our own servers, and CSSDA award-winning work including Hessentia, Pagano and Villa Clementina.

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A business website between Milan and Lugano is built by an agency with an in-house team, multilingual websites and a single point of contact. NewVisibility works from Cantù, in the province of Como, with companies in Milan, Brianza and Canton Ticino, handling enterprise CMS development, content, hosting and support.

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A website quote is made up of separate items: analysis and brief, bespoke design, development on the CMS, content, SEO and AIO, and recurring services such as hosting and maintenance. In Cantù, for companies in Como and Brianza, we describe every item so you can see where the investment goes and compare proposals.

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It makes sense to activate the website languages of the markets where you sell or want to grow, and that you can keep up to date over time. Better to start with the priority languages done well: we discuss it with companies in Como, Brianza and Milan in Cantù, and a multilingual CMS lets you add more without rebuilding.

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A campaign needs as many landing pages as there are distinct messages, audiences or offers to promote: different products, markets or languages may need dedicated pages. Multiplying them without reason wastes budget: for the companies in Como, Brianza and Milan we follow from Cantù, the number comes from the campaign structure.

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