A campaign needs as many landing pages as there are different messages, audiences or offers you want to promote: one for each distinct promise.
If the ad talks about a specific product, whoever clicks must land on a page about that product, not about the whole catalogue. Likewise, an audience of professionals and one of private customers may call for different arguments and calls to action. Multiplying pages without reason, however, wastes budget and makes it hard to see what works: the right number comes from the structure of the campaign, not from a fixed rule. It is the method we use in Cantù with companies in Como, Brianza and Milan.
