How do you connect a landing page to Google Ads and Meta Ads?

To connect a landing page to Google Ads and Meta Ads you install the tracking tags, define the conversion events and use URLs with parameters that identify the campaign and the ad.

The technical connection is only half of the work: the other half is consistency. The headline, images and offer of the landing page must echo those of the ad, so that whoever arrives immediately recognises what they were looking for and the platforms assess the page experience better. We work from Cantù with companies in Como, Brianza and Milan that invest in Google and Meta campaigns.

Tracking and consent

We configure Google Tag Manager, the Google Ads tag and the Meta Pixel, respecting cookie consent. Where needed, we add server-side tracking for more reliable data.

Privacy and cookies

Conversion events

Form submission, a tap on the phone number, a catalogue download: together we decide which actions matter and report them to the platforms, so the campaigns optimise for the right goals.

UTM parameters and analysis

Every ad link carries parameters that indicate source, campaign and content. In Google Analytics you see where each lead comes from and compare the channels with one another.

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Our method

Website, landing page and campaigns in the same team

In our Cantù office, whoever develops the landing page works alongside those who manage the Google campaigns and the social media campaigns. This avoids the classic buck-passing between web agency and advertising agency when a tag does not work or an ad needs updating.

Social media campaigns

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Portfolio

Some websites we have built

Go to the web portfolio

Hessentia

Hessentia Website development – Hessentia Cornelio Cappellini, a furniture company

Web

Villa Clementina

Villa Clementina Website development – Boutique Hotel on Lake Como

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Joia Paris

Joia Paris E-commerce development

Web

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Yes, a landing page can rank on Google if it answers a specific search fully, has enough text and is linked to the rest of the site, including for local searches such as people looking for a service in Como or Milan. Thin, isolated landing pages built only for campaigns usually don't.

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The A/B test of a landing page shows two versions of the same page to different visitors, differing in just one element such as headline, image or call to action, and measures which one brings more conversions. It needs enough traffic: we set it up from Cantù for companies in Como, Brianza and Milan.

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The conversions of a landing page are measured by tracking the actions that matter, such as form submissions, calls and downloads, through events in Google Analytics and advertising platforms. By connecting the data to the CRM you see which contacts become opportunities: we configure it from Cantù for companies in Como, Brianza and Milan.

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The return on a website is measured by comparing the goals set at the start with concrete data: form enquiries, requests, downloads, sales, Google rankings and mentions in AI engines. For the companies in Como, Milan and Lugano that we follow from Cantù, the indicators are defined at project stage.

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Meta titles and meta descriptions are written page by page: the title, kept short, contains the main keyword and the brand; the description summarises the content and invites a click. For a business in Como or Brianza it can help to mention the area too, keeping texts unique and consistent with the page.

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