What slows down a web project and how can you avoid it?

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A web project slows down mainly because of late content, approvals involving too many people and requests that change once work has started.

The problem is rarely technical. In most cases delays come from organisational issues that can be foreseen and managed from the start, with a shared plan and clear responsibilities on both sides. We see this every day working from Cantù with companies in Como, Brianza and Milan.

Causes and remedies

The most common obstacles and how to avoid them

For every typical obstacle there is a simple countermeasure to put in place before starting.

Copy and photos that don't arrive
Plan the content from the start and hand part of it to our team.
Too many decision-makers
Appoint a single contact person who collects internal feedback.
Changes of direction along the way
Approve structure and wireframes before design.
Missing technical access
Retrieve domain and service credentials before launch.
Our approach

A shared plan avoids surprises

At the start we agree phases, mutual deliverables and approval points. If something changes, we see it straight away and reorganise the schedule together, instead of discovering it at the end. For domain, mailboxes and servers we take care of the technical side, with the domains, email and servers service. We follow projects for companies between Como, Milan and Lugano, with meetings at our office or remotely.

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Portfolio

Websites for industrial companies

Contact

Want a project without hitches?

Let's talk before starting: together we identify possible obstacles and clear them out of the way.

Contact us
Creative strategy and digital marketing, NewVisibility communication agency

The initial analysis and brief are the meetings, in Cantù or remotely, where we define the site's goals, audience, content, integrations and languages. The result is a shared site map that forms the basis of the work plan, for companies in Como, Milan and Lugano.

A website wireframe is a simplified layout of each type of page that shows content, hierarchy and calls to action, without the final graphics. We share it with companies in Como, Brianza and Milan before the design, to decide the structure quickly and avoid costly changes later.

The website design is approved step by step: first the home page and the overall style, then the main inner pages, with agreed rounds of revisions. In our Cantù studio, or by video call for companies in Como, Milan and Lugano, a single contact person and written feedback keep approval quick.

A portal for resellers and agents is designed starting from the sales network's daily activities: users, content and permissions are mapped and the data sources identified, often the management system or PIM. NewVisibility builds it in Cantù for the sales networks of companies in Como and Milan.

Maintenance activities fall into three families: technical (CMS and library updates, security, backups), content (text, images, new SEO and AIO pages) and evolutionary (new features, integrations, languages). The Cantù team coordinates them for companies in Como, Brianza and Milan.

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