The initial analysis and brief are the meetings in which we define with you the goals, audience, content and technical requirements of the site: they become the basis of every later choice.
In the brief we collect what the site has to do for your company: generate enquiries, present products, serve resellers, work across several markets. We analyse your current site, your competitors and the searches your customers make on Google and AI assistants, so we can set up the structure with SEO in mind from the start. A clear brief avoids second thoughts and makes the schedule more reliable. Meetings take place at our Cantù office, in the province of Como, or remotely for companies in Milan and Lugano.
