The skeleton of every page
A website wireframe is a simplified layout of each type of page that shows what it contains and in what order, with no colours or final graphics. It serves to decide structure, information hierarchy and user journeys before investing time in design.
Discussing a wireframe is much quicker than changing a graphic that has already been designed or a site that has already been developed: that is why it is one of the steps that most helps keep to the schedule. At NewVisibility, in Cantù, we share it with companies in Como and Brianza before touching the graphics.
Three decisions made on the wireframe
On the wireframe we establish the content hierarchy, that is, what the visitor should see first; the calls to action, meaning where we ask for an enquiry or a request; and the navigation paths between sections. We design it with both users and search and AI engines in mind, with a clear structure consistent with the SEO strategy. We present it at our Cantù office or remotely, including for companies in Milan and Lugano.
The website design is approved step by step: first the home page and the overall style, then the main inner pages, with agreed rounds of revisions. In our Cantù studio, or by video call for companies in Como, Milan and Lugano, a single contact person and written feedback keep approval quick.
The website copy can be written by your company, by our Cantù team, or together. The most effective approach combines your product knowledge with our experience of writing for the web, with SEO and AIO optimisation and always-reviewed AI-assisted drafts, for companies in Como, Brianza and Milan.
Website testing takes place in a test environment separate from the public site: we check responsive rendering, forms, speed, technical SEO, integrations and cookies. You review the content and, only after your go-ahead, our Cantù team publishes the site, for companies in Como, Milan and Lugano.
To avoid losing your rankings, you map the indexed pages, set up 301 redirects to the most relevant page, preserve the content that brings traffic, recreate the metadata and monitor after launch. We handle these migrations from Cantù for companies in Como, Milan and Lugano.
AIO (AI Optimization) is the optimisation of a website so that assistants such as ChatGPT, Gemini or Google's AI answers understand it and use it as a source. It requires readable HTML, structured data and direct answers: it also applies to companies in Como and Brianza that want to be described correctly.