To avoid losing your rankings with the new website you need to map the existing pages, set up 301 redirects and preserve the content that brings traffic.
SEO migration is the most delicate phase of a redesign. Google and AI engines know your website through its addresses and its content: if they change without a plan, the value accumulated over the years is lost. With a well-managed migration, instead, the new site inherits the visibility of the old one and can improve it thanks to cleaner code, faster pages and better-structured content. We work from Cantù, in the province of Como, with companies in Como, Brianza, Milan and Lugano that do not want to lose the visibility they have earned.
