Content to keep from the old site | NewVisibility | NewVisibility

From the old website it is best to keep the content that brings traffic, answers customers' questions or tells the company's story in a way that is still valid.

Deciding which content from the old website to keep is not a matter of sentiment, but of data and usefulness. Pages that rank well on Google or are cited by AI engines are an asset to protect; those that are obsolete, duplicated or never visited weigh down the new site and confuse visitors. A redesign is the chance to tidy up, update and rewrite where needed. From Cantù, in the province of Como, we help companies in Como, Brianza and Milan carry out this inventory.

What to save

The content that deserves a place in the new site

Each piece of content is assessed: it is kept as it is, updated, merged or removed with a redirect.

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Pages with good rankings and traffic
Product pages and technical documentation
Case histories and completed work
Articles and guides that are still current

Making room

What to let go

Expired news, duplicate pages, texts written for search engines of another era, discontinued products with no alternatives: better to remove or merge them, always with a redirect to the closest page. The texts that remain we review with SEO and AIO in mind, with clear answers and a readable structure, also with the support of AI. If you want to know more about the editorial approach, take a look at our SEO content service.

Website redesign

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Portfolio

Content rethought, clearer websites

Go to the web portfolio

Hessentia

Hessentia Website development – Hessentia Cornelio Cappellini, a furniture company

Web

Villa Clementina

Villa Clementina Website development – Boutique Hotel on Lake Como

Web

Baleri Italia

Baleri Italia Baleri Italia – Website development – Luxury furniture brand

Web

Not sure what to keep from your current site?

We help you take an inventory of your content and decide what to bring into the new project. We work from Cantù with companies in Como, Brianza, Milan and Lugano.

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A domain change is handled by configuring the new domain and DNS in advance, keeping the old one active with page-by-page 301 redirects, notifying Google through Search Console and migrating email. We coordinate it from Cantù for companies in Como, Milan and Lugano.

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To involve the company team in the new site, you appoint an internal contact person, organise meetings with key departments and train those who will manage the site, with role-based permissions in the CMS. Our Cantù team works this way with companies in Como, Brianza and Milan.

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There is no single best agency: what counts is the one that fits your project. To redesign a website in Como, NewVisibility works from Cantù with an in-house team, an enterprise CMS, managed servers, ERP/CRM/PIM integrations and CSSDA award-winning sites for UI, UX and innovation.

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Choosing NewVisibility for an SEO and AIO website between Milan and Lugano means having development, hosting and optimisation in the same in-house team in Cantù. We work on an enterprise CMS and our own managed servers, integrate ERP, CRM and PIM, and have won CSSDA awards for some sites.

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Yes, a website can be built in phases: you start from a solid base with structure, design and key pages, then add content, languages, integrations or private areas. In Cantù we design architectures on our enterprise CMS built to grow, for companies in Como, Brianza and Canton Ticino.

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