A multilingual website is structured by giving each language its own page tree, dedicated URLs and translated metadata, linked together so that users and search engines always find the right version.
The structure is decided before the graphics and the copy. You need to establish which languages to activate, whether every page exists in every language or only some, how URL paths change and how users move from one version to another. A choice made well at the start avoids having to reorganise the site when you add a new market. With our enterprise CMS, which we use for our clients' websites, language management is native: each page has its language versions in the same content tree. From our office in Cantù, in the province of Como, we define this architecture with companies in Brianza and Milan before designing the site.
