How do you manage translations in the CMS?

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Multilingual CMS

Every page, one version per language

In the CMS, translations are managed by creating a version of each page in every active language, with its own text, URL, meta tags and preview images. In our enterprise CMS you switch between languages from the same panel and immediately see which pages are not yet translated.

The advantage is that the structure stays single: if you add a page in Italian, you know exactly where to create the English or German version, without duplicating the site. We set it up from Cantù, in the province of Como, for companies in Brianza and Milan.

Workflow

How your team works on translations

  • Source language: content is written and approved first in one language.
  • Linked versions: each translation stays tied to the original page, with its own draft or published status.
  • Roles and permissions: you can give a translator or a foreign branch access only to the language they are responsible for.
  • Preview: you check the translated page before putting it online.

During the project we show you how to use the CMS, so you can update the languages independently.

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Portfolio

Websites managed with an enterprise CMS

Family

The team that looks after your website

Developers, designers and content specialists work together in our office in Cantù: meet the people who will follow your multilingual project, even if your company is in Como, Brianza or Lugano.

Meet the team
The NewVisibility team, communication agency in Cantù

For a business website it often makes sense to combine them: AI translation speeds up the first draft, while professional review ensures terminology, tone and accuracy. Keywords should be researched for each country, not translated. With companies between Como, Milan and Lugano we define the mix case by case.

The hreflang tag is an indication in the code that tells search engines which language, and optionally which country, a page is written for, and what its alternative versions are. We set it up in Cantù on the multilingual sites of companies in Como, Milan and Ticino, to stop similar pages being seen as duplicates.

It makes sense to activate the website languages of the markets where you sell or want to grow, and that you can keep up to date over time. Better to start with the priority languages done well: we discuss it with companies in Como, Brianza and Milan in Cantù, and a multilingual CMS lets you add more without rebuilding.

The recurring costs of a website are the domain, hosting, SSL certificate, email accounts, technical maintenance and any licences for external services. With our open source enterprise CMS there are no CMS licences to pay, and from Cantù we manage hosting and maintenance for companies in Como and Milan.

The A/B test of a landing page shows two versions of the same page to different visitors, differing in just one element such as headline, image or call to action, and measures which one brings more conversions. It needs enough traffic: we set it up from Cantù for companies in Como, Brianza and Milan.

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