For a business website the best choice is often to combine the two: AI translation to speed up the first draft and professional review to ensure accuracy, tone and correct terminology.
Artificial intelligence tools now produce fluent translations, but they do not know your industry, your product names or the way customers abroad search for what you sell. An unreviewed translation risks technical errors, unnatural phrasing and the wrong keywords. On the other hand, leaving everything to a translator alone can slow down updates. At NewVisibility, in Cantù in the province of Como, we use AI every day for content and code, and we apply it where it adds value, always with human control over the result.
