Templates make a website heavy because they load code, styles and scripts designed for countless different cases, even when your page uses only a small part of them.
A commercial theme has to please everyone: it includes sliders, alternative layouts, fonts, icons and features that stay in the code even if you do not activate them. On top of this come the plugins added to cover what the theme does not do. The result is a site that takes the browser longer to download and interpret, especially on smartphones. Speed affects user experience and rankings, both in search engines and in the answers of AI-based assistants: that is why, at our agency in Cantù, in the province of Como, we also work on AIO optimisation.
