Redesign or restyling: what is the difference?

A restyling changes the look of the website, a redesign rebuilds its structure, content and technology.

The difference between a website redesign and a restyling is depth. A restyling works on the visual side, colours, typography, images, leaving the CMS, architecture and code unchanged. A redesign starts again from the goals: new content structure, new platform, new features. A restyling makes sense if the foundations are solid; if the problem is below the surface, changing the graphics only postpones the moment when you will have to redesign for real. In Cantù, in the province of Como, we help companies in Como, Brianza and Milan understand which of the two routes is really needed.

Restyling

It updates the look of the website while keeping the platform and structure. It is suitable when the site is technically sound, fast and easy to manage, and only needs aligning with the brand's new visual identity.

Visual identity and logo

Redesign

It rebuilds the website from the foundations: architecture, content, CMS, integrations. It is the right choice when the site is slow, fragile, based on plugins that are hard to maintain or no longer supports the company's needs.

How to choose

The decision comes from an analysis of the current site. If the limits are technical or structural, a restyling does not solve them. NewVisibility builds new websites on our enterprise CMS, with no templates, so every future graphic update does not mean starting over.

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Portfolio

Websites rethought from scratch

Go to the web portfolio

Hessentia

Hessentia Website development – Hessentia Cornelio Cappellini, a furniture company

Web

Villa Clementina

Villa Clementina Website development – Boutique Hotel on Lake Como

Web

C.G. Capelletti

C.G. Capelletti Marketing strategy

Marketing

Our manifesto

Projects that last

We prefer to build solid, updatable websites rather than redo the facade every few years. From our office in Cantù we work with companies in Como, Brianza and Milan. Find out how we work and what guides us.

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NewVisibility, communication and digital marketing agency in Cantù

To avoid losing your rankings, you map the indexed pages, set up 301 redirects to the most relevant page, preserve the content that brings traffic, recreate the metadata and monitor after launch. We handle these migrations from Cantù for companies in Como, Milan and Lugano.

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You move from WordPress to an enterprise CMS by analysing the content and features in use, designing a new structure, migrating the content, setting up redirects and training the team. From Cantù, in the province of Como, we handle these migrations for companies in Brianza, Milan and Lugano.

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From the old site it is best to keep the content that brings traffic, ranks well or is still valid, such as product pages and case histories. The rest is updated, merged or removed, with a redirect. We carry out this inventory from Cantù for companies in Como, Brianza and Milan.

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For a bespoke website between Milan and Lugano, NewVisibility can help: a Cantù (Como) agency with an in-house team covering development, photo, video and marketing. It works with companies in Como, Brianza, Milan and Canton Ticino, with an enterprise CMS, managed servers and integrations with ERP, CRM and PIM.

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With managed hosting, whoever maintains the site also controls the server: updates, configuration and problems are handled in one place, with no passing the buck between agency and provider. NewVisibility, in Cantù, hosts the sites it develops on in-house managed servers, configured for its own enterprise CMS.

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