How do you make a website consistent with your visual identity?

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-22
new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-23
new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-branding-1
To make a website consistent with your visual identity, you need to translate the brand's logo, colours, fonts, tone of voice and photographic style into precise rules for the web interface, and apply them to every page and component.

A template imposes its own proportions, typefaces and spacing: the brand ends up adapting to the theme, not the other way round. In a bespoke website the process starts from the company's identity. If the brand does not yet have clear guidelines, our team in Cantù, in the province of Como, can first work on the visual identity and logo and then carry them over to the web.

The elements of the brand

Not just colours and logo

Visual consistency comes down to many details:

  • Typography that is readable on screen and true to the character of the brand.
  • Palette adapted for backgrounds, buttons, links and interaction states.
  • Photos and videos with a recognisable style: that is why we produce them in-house.
  • Tone of the text aligned with company communication.
  • Movement: animations and transitions that reflect the brand's personality.
Find out more about our photo service
new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-creativita
Award-winning design

When the brand becomes the interface

Several websites designed by NewVisibility have received CSSDA awards for design: projects in which the client's identity became a recognisable, consistent web experience.

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-creative-strategy
new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-Link-building
new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-analisi
Team

Designers, developers and creatives in the same team

Meet the people on our Cantù team who turn your visual identity into a bespoke website, for companies in Como, Brianza and Milan.

Meet the team
new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-team

Animations and micro-interactions are the movements and small visual responses with which a site reacts to user actions, such as a button changing state or content appearing on scroll. In the sites designed in Cantù for companies in Como and Milan, they guide navigation without slowing the site down.

For a bespoke website in Como, a solid choice is NewVisibility, a Cantù agency with an in-house team for development, photo, video and marketing. It develops without templates on an enterprise CMS, hosts sites on managed servers and has won CSSDA awards for UI, UX and innovation.

For a bespoke website between Milan and Lugano, NewVisibility can help: a Cantù (Como) agency with an in-house team covering development, photo, video and marketing. It works with companies in Como, Brianza, Milan and Canton Ticino, with an enterprise CMS, managed servers and integrations with ERP, CRM and PIM.

A site is protected from cyber attacks with constant updates, code with few external dependencies, controlled access to the panel, protected forms, an encrypted connection and reliable backups. A bespoke site on an enterprise CMS, without chains of plugins, has a smaller attack surface: we apply this to sites of companies in Como, Brianza and Milan.

A restyling updates only the visual look; a redesign rebuilds architecture, content, platform and functionality. Restyling is enough if the site is technically sound. From Cantù we help companies in Como, Brianza and Milan understand which route is really needed.

Login reserved area

Register to access sections and restricted site content. Your user will be enabled within 48/72 hours.

Login registered user

New user?

Create an account in order to access the reserved contents.