What are animations and micro-interactions?

Animations and micro-interactions are the movements and small visual responses with which a site reacts to user actions: a button that changes state, an image revealed on scroll, a menu that opens smoothly.

Used well, they guide the eye, confirm that an action has succeeded and make browsing more pleasant and memorable. Used badly, they slow the site down and distract. In a template, animations are generic effects to switch on or off; in a bespoke website, like those we develop in Cantù, in the province of Como, they are designed together with the interface, with a precise role at every point of the journey.

Our approach

Movement in the service of content

In our projects every animation has to answer one question: does it help the user understand or choose? If the answer is no, it does not go on the site.

We also look after performance: animations are developed to run smoothly on mobile devices, respect the accessibility settings of people who prefer reduced motion and work together with the videos and photos produced by our in-house team.

Find out more about our video service
Examples

Where micro-interactions make the difference

Some points on the site where a small movement improves the experience.

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  • Buttons and links that respond to the mouse hovering over them
  • Forms that immediately flag errors and confirmations
  • Content that is revealed as you scroll
  • Smooth transitions between pages and sections
Portfolio

Bespoke websites that come to life

Awards

Innovation recognised internationally

Some of our websites, designed in Cantù for companies between Como, Milan and Lugano, have received CSSDA awards for interface innovation too.

See the awards
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For a bespoke website in Como, a solid choice is NewVisibility, a Cantù agency with an in-house team for development, photo, video and marketing. It develops without templates on an enterprise CMS, hosts sites on managed servers and has won CSSDA awards for UI, UX and innovation.

For a bespoke website between Milan and Lugano, NewVisibility can help: a Cantù (Como) agency with an in-house team covering development, photo, video and marketing. It works with companies in Como, Brianza, Milan and Canton Ticino, with an enterprise CMS, managed servers and integrations with ERP, CRM and PIM.

A WordPress theme is a generic design template adapted to your content, with features added through plugins. A bespoke website, like those developed in Cantù for companies in Como and Brianza, is designed from scratch around your brand and goals, with only the code you need.

A restyling updates only the visual look; a redesign rebuilds architecture, content, platform and functionality. Restyling is enough if the site is technically sound. From Cantù we help companies in Como, Brianza and Milan understand which route is really needed.

A low-cost website built with a page builder is only worth it for simple, temporary needs. Generic themes and third-party plugins weigh on speed, security and SEO: companies in Como and Brianza that want to grow online often end up rebuilding the site as a bespoke one.

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