On social media, the winner is whoever grabs attention in the very first moments. At NewVisibility, in Cantù, in the province of Como, we create social media videos native to Instagram, TikTok, Facebook, LinkedIn and YouTube: vertical format, tight pacing and a clear message from the very first frame.
There is no single format, but a few features make all the difference: an immediate hook in the first seconds, short, vertical videos, captions that can be read without sound, real people and an authentic story. Backstage clips, tutorials, before-and-afters, product details and moments from company life all work well.
From a single shoot we can create many different pieces of content, so you can post consistently without losing quality.
The video format depends on where it will be watched: vertical for reels, stories and TikTok on smartphones, horizontal for your website, trade fairs and broader stories. From Cantù, for companies in Como, Brianza, Milan and Lugano, we often plan the shoot to obtain both versions.
Video subtitles make the message understandable even without audio, as often happens on social media, and make content more accessible. We handle them in the edit, with a style consistent with your brand, for the companies in Como, Brianza, Milan and Lugano that we follow from Cantù.
In online advertising campaigns, video works when it is designed for the channel: an immediate hook, formats suited to each placement, subtitles and several variants to compare. We produce videos in Cantù for companies in Como, Brianza, Milan and Lugano, in step with social campaigns.
The first seconds of a social video are designed with an immediate hook: a strong image, a question or a preview of the result, with on-screen text readable without audio. In Cantù, in the province of Como, we design the opening together with the edit, for companies in Como, Brianza, Milan and Lugano.
For a B2B company in Brianza, what works is behind the scenes of production, the faces and skills of the team, a product explained simply and short expertise clips. In Cantù we shoot them in a single session and adapt them to each channel, for companies in Como, Brianza, Milan and Lugano.
A social video calendar starts from objectives: you choose channels, topics and formats, plan the shoots together and review the plan based on what works. We build it in Cantù with companies in Como, Brianza, Milan and Lugano.
The reel helps you get discovered, the story keeps you present day to day, the short video tells an idea. You choose based on message, channel and audience. From Cantù we help companies in Como, Brianza, Milan and Lugano choose the right format.
To produce many short videos in a single session, prepare a content list, shoot in blocks on the same set and edit in series, creating vertical clips for different channels. In Cantù we organise the shoots for companies in Como, Brianza, Milan and Lugano.
The social videos for companies in Como and Brianza can be produced by NewVisibility, a Cantù agency with an in-house team that combines video, photo, development and marketing, and its own equipment. A single contact follows the project from the idea to the edit, also for companies in Milan and Lugano.
A Cantù agency for social video offers a nearby team that combines video, social media, campaigns and website while keeping your brand identity consistent. We work with companies in Como, Brianza, Milan and Lugano, with filming at your company and editing in our own offices.
To repurpose video across channels, the shoot is planned from the start with every format in mind. From the main video we create versions for your website, social media, campaigns, newsletters and trade fairs, with a single team in Cantù serving companies in Como and Brianza.
The music for a business video is chosen according to the brand's tone, the pace of the edit and the channel, leaving room for the voice. From our studio in Cantù we handle audio and post-production for companies in Como, Brianza, Milan and Lugano, with tracks suitable for commercial use.
To get more from your video investment, formats and channels are planned from the start, creating versions for your website, social media, newsletters and trade fairs from the same footage. NewVisibility, from Cantù, sets up the reuse plan with companies in Como, Brianza, Milan and Lugano.
Real-time social content means vertical clips shot and edited while the event is under way, with a contact who approves and a crew working in parallel. We produce it from Cantù, in the province of Como, for companies in Como, Brianza and Milan.
A home page video presents the company immediately, shows real people and products and invites visitors to continue, without covering the title and buttons. In Cantù, in the province of Como, we design it together with the website for companies in Como, Brianza and Milan, with a lightweight file.
