Every clip has a different job and adapts to the channels you use.
Live social
Publishing while the event is still going on
Real-time social content means short vertical clips, shot and edited during the event to be published straight away. At NewVisibility, in Cantù in the province of Como, we organise the crew to film and edit in parallel while the day goes on.
You need a contact to approve the content and a clear idea of what to tell. Copy and publishing are coordinated with your social media strategy.
What to publish
Formats that suit an event
- Atmosphere reels: the view of the room or the hall
- Backstage stories: the set-up and the moments before opening
- Product clips: stand details in vertical format
- Mini interviews with attendees, with subtitles Subtitles
Want to tell the story of your event on social media?
Write to us: together we will define channels, formats and approvals for companies in Como, Brianza and Milan.
To organise interviews and testimonials at a trade fair, choose the people first, prepare a set of questions and find a quiet corner for the audio, without interrupting the stand. We handle it from Cantù, in the province of Como, for companies in Brianza, Milan and Lugano.
From event footage we create a teaser that previews the atmosphere and a recap video that tells the story of the day, for use on your website, newsletters and social media. We edit in Cantù, in the province of Como, for companies in Como, Brianza, Milan and Lugano.
A videomaker at Milan fairs and Fuorisalone prepares logistics and schedule in advance, films in an agile way among stands and visitors and edits the videos for the chosen channels. NewVisibility starts from Cantù, in the province of Como, for companies in Como, Brianza, Milan and Lugano.
To repurpose video across channels, the shoot is planned from the start with every format in mind. From the main video we create versions for your website, social media, campaigns, newsletters and trade fairs, with a single team in Cantù serving companies in Como and Brianza.
The locations for video shoots are chosen according to message and audience: premises, showroom, workshops or events. With a site visit we assess light, spaces, noise and logistics, moving from Cantù between Como, Brianza and Milan with our own equipment.