Repurposing video across channels lets you get the most out of every shoot day. At NewVisibility, in Cantù near Como, we plan the shoot from the very start around every format you will need: website, social media, campaigns, newsletters, trade fairs and presentations.
On set we film in both landscape and vertical, capturing details, behind-the-scenes footage and spontaneous moments. In the edit we draw short versions from the main video, vertical cuts for reels, stories and TikTok, teasers and previews: each with the pacing, text and music that suit the channel.
Every channel has its own rules for format, length and tone. Here is how we adapt the same footage:
The behind-the-scenes of a production tells the story of your people, your care and your way of working. With a little planning, a single shoot day can feed:
Your video investment goes further, and your communication stays consistent across every channel.
Creative strategy
A video on your website can keep visitors on the page longer, appear in video results and, with transcripts and text, give search engines more content to read. In Cantù we combine video, website and SEO for companies in Como, Brianza, Milan and Lugano.
The main types of business video are corporate, product, events and trade fairs, interviews, production process and social content. The choice depends on goal, audience and channel: in Cantù we help companies in Como, Brianza and Milan identify the most suitable format.
The objective of a business video is defined by clarifying what it must achieve, who it speaks to and where it will be seen, then turning that into a shared brief. In Cantù, in the province of Como, we always start here with companies in Brianza, Milan and Lugano.
The reel helps you get discovered, the story keeps you present day to day, the short video tells an idea. You choose based on message, channel and audience. From Cantù we help companies in Como, Brianza, Milan and Lugano choose the right format.
For companies between Como and Milan, NewVisibility produces video shoots of interiors, products in the studio, production processes, interviews and events. The Cantù team chooses style and concept for each project and handles editing and formats for your website, social media and trade fairs.
