To define the objective of a business video, you need to clarify what it must achieve, for whom and on which channel it will be seen. At NewVisibility, in Cantù, in the province of Como, every project starts from this conversation: a clear objective guides concept, shooting, pace and edit, and avoids videos that look good but do little.
Once the objective is in focus, we turn it into a brief shared with you:
We work for companies in Como, Brianza, Milan and Lugano with a single team, from the idea to the final edit.
Let's define the objective togetherTell us in a few lines what you want to communicate: we will reply with a tailored proposal.
The metrics of a business video should be tied to its objective: watch time, social interactions, behaviour on the website and enquiries, read together. In Cantù we help companies in Como, Brianza and Milan decide in advance what to look at.
The message of a business video comes from the audience, the main idea and the company's credibility, and becomes a consistent storyboard, script and imagery. In Cantù, in the province of Como, we define it with you before shooting, for companies across Brianza, Milan and Lugano.
A business video for an SME starts from the people, places and way of working of the company, with a proportionate project and versions for each channel. From Cantù we support SMEs in Como and Brianza from the idea to the edit, with a tailored quote.
To get more from your video investment, formats and channels are planned from the start, creating versions for your website, social media, newsletters and trade fairs from the same footage. NewVisibility, from Cantù, sets up the reuse plan with companies in Como, Brianza, Milan and Lugano.
The most common types of product video are detail, function and in-context videos; the choice depends on what viewers need to understand. In Cantù we design them to measure for companies in Como, Brianza, Milan and Lugano, with versions for every channel.
