The most common types of product video are the detail video, the function video and the in-context video. Which one to choose depends on what viewers need to understand: how it is made, how it is used or how it fits into their lives. NewVisibility, in Cantù in the province of Como, designs and shoots them with its own team.
Often all three types work together: from the same production we create different versions for different channels.
Before filming, we work out with you who the video is for and where it will be watched. A design object usually calls for detail and atmosphere; a technical product needs to show how it works; a launch on social media needs an immediate hook.
We work for companies in Como, Brianza, Milan and Lugano, always with a tailored quote.
All our videosTell us about your product and channels: we will suggest the most suitable format.
To show how a technical or industrial product works, complexity is turned into clear sequences: what it does, how it is used, where the advantage lies. NewVisibility, in Cantù, builds the story with the company, for industrial businesses in Como, Brianza, Milan and Lugano.
Product videos for e-commerce are placed on product pages, in categories, newsletters and ads, in lightweight formats consistent with the catalogue. From Cantù, in the province of Como, we produce them for the online shops of companies in Como, Brianza, Milan and Lugano.
The filming of a product catalogue is organised in series: a list with priorities, a schedule by product type, a single set and style, editing by channel. In our studio in Cantù, in the province of Como, we shoot catalogues for companies in Brianza, Milan and Lugano with our own equipment.
Videos on service pages show how you work and what the client gets; on the About us page they put a face to people and premises, with interviews and footage at your company. NewVisibility produces them in Cantù, in the province of Como, for companies in Como, Brianza, Milan and Lugano.
Colour correction balances the exposure, contrast and colours of every shot, so the video looks natural, consistent and true to your products. In Cantù, in the province of Como, we handle it together with the edit for companies in Como, Brianza, Milan and Lugano, keeping it distinct from creative colour grading.
