To show how a technical or industrial product works on video, complexity has to be turned into clear sequences: what it does, how it is used, where the advantage lies. At NewVisibility, in Cantù in the province of Como, we build the story with your company, starting from the people who will watch the video.
Product videos for e-commerce are placed on product pages, in categories, newsletters and ads, in lightweight formats consistent with the catalogue. From Cantù, in the province of Como, we produce them for the online shops of companies in Como, Brianza, Milan and Lugano.
The filming of a product catalogue is organised in series: a list with priorities, a schedule by product type, a single set and style, editing by channel. In our studio in Cantù, in the province of Como, we shoot catalogues for companies in Brianza, Milan and Lugano with our own equipment.
A product video for design and furniture alternates studio shots, which bring out materials and finishes, with in-context shots, which show the style in the space. From Cantù, in the heart of Brianza, we work for companies in Como, Milan and Lugano.
Colour correction balances the exposure, contrast and colours of every shot, so the video looks natural, consistent and true to your products. In Cantù, in the province of Como, we handle it together with the edit for companies in Como, Brianza, Milan and Lugano, keeping it distinct from creative colour grading.
A professional video costs more because there is more behind it than the camera: concept, crew, lighting, audio, colour and editing work together. NewVisibility, in Cantù, uses its own equipment and supports companies in Como, Brianza, Milan and Lugano from the idea to the final file.
