A product video for design and furniture tells the story of an object's materials, proportions and character, both inside and outside its setting. NewVisibility, in Cantù in the province of Como, in the heart of Brianza's furniture district, produces videos for design and furniture companies that want to present collections and new releases.
One object, two stories
The first story is told in the studio: soft light, a neutral background and slow movements to show finishes, surfaces and shapes. The second is in context: the same object in an interior, where you can see how it lives in the space.
- Studio: materials and craftsmanship in the foreground.
- In context: style and atmosphere, also with our interior video.
- Sensory: sounds and textures, in ASMR style.

When furniture needs a product video
Footage shot once is used on several occasions throughout the year.
Have a collection to showcase?
We are in Cantù, between Como and Milan, and we also work for companies in Lugano: tell us what you want to present.
For a product video in Como, the most solid choice is an agency with its own studio, equipment and in-house team. NewVisibility, in Cantù, follows the project from the idea to the edit, has won international CSSDA awards with its web projects and works between Como, Milan and Lugano.
Entrusting your product videos to a Cantù agency with its own studio and equipment means a single point of contact, no equipment hire to coordinate and a team that shoots, edits and prepares the formats. We work for companies in Como, Brianza, Milan and Lugano.
The multi-camera orbital shot uses several synchronised cameras around the subject to create a rotation around a frozen moment. We produce it in Cantù, with our own equipment, for fashion, jewellery and design products of companies in Como, Brianza and Milan.
For companies between Como and Milan, NewVisibility produces video shoots of interiors, products in the studio, production processes, interviews and events. The Cantù team chooses style and concept for each project and handles editing and formats for your website, social media and trade fairs.
Videos on service pages show how you work and what the client gets; on the About us page they put a face to people and premises, with interviews and footage at your company. NewVisibility produces them in Cantù, in the province of Como, for companies in Como, Brianza, Milan and Lugano.




