An interior video takes the viewer inside a space, showing volumes, materials, light and atmosphere in a way a photo alone cannot. At NewVisibility, in Cantù, at the heart of Italy's furniture district, we film interior videos for showrooms, homes, hotels, shops and offices with smooth camera movement and carefully crafted lighting.
It's a visual story of a space: the camera moves slowly through the rooms, lingers on details and gives you the feeling of being there. To achieve this we focus on:
We often pair the video with a photo shoot on the same day.
See our portfolio
For makers of furniture, kitchens, lighting and accessories, an interior video shows products in a real setting, helping viewers picture them in their own homes.
A showroom video invites people to visit in person and lets you present it to distant clients too, on your website and social channels.
Rooms, halls and common areas filmed with care convey the atmosphere of your venue and help guests choose before they book.
Architects, designers and anyone selling or letting a property can show the outcome of a project or the quality of a space in an engaging way.
We choose equipment to suit the setting: stabilisers to move through rooms, cranes for vertical movement and drones to show the building and its surroundings.
The videos for the Salone del Mobile are planned before, during and after the fair: pre-event teasers, videos for the stand screens, live social content and a final story. We work from Cantù, in the province of Como, with furniture companies in Como, Brianza and Milan.
At a convention or corporate event you film speeches from the stage, audience reactions, informal moments, details of the set-up and short interviews, following a schedule prepared together. The NewVisibility team, in Cantù, works for companies in Como, Brianza, Milan and Lugano.
A video for a trade fair stand starts from a clear message, carefully shot footage of products and processes and an edit that works even without audio, designed for the stand's screens. We produce it in Cantù, in the province of Como, for exhibitors from Como, Brianza and Milan.
The locations for video shoots are chosen according to message and audience: premises, showroom, workshops or events. With a site visit we assess light, spaces, noise and logistics, moving from Cantù between Como, Brianza and Milan with our own equipment.
For a B2B company in Brianza, what works is behind the scenes of production, the faces and skills of the team, a product explained simply and short expertise clips. In Cantù we shoot them in a single session and adapt them to each channel, for companies in Como, Brianza, Milan and Lugano.
