We are NewVisibility, a communications and web development agency based in Cantù, in the province of Como, specialising in the furniture sector. We work with furniture and design companies: we integrate your systems, showcase your products and bring your brand to where customers, architects and retailers are looking for it.
A website is the first ‘showroom’ that a client, architect or retailer visits. Here at NewVisibility, a web agency based in Cantù (Como), we create websites for furniture companies tailored to your needs that showcase collections, materials and craftsmanship with the care they deserve: catalogues rich in images, intuitive navigation and a CMS that allows you to update news and products independently.
We build it using clean code and a structure optimised for SEO and AIO, so that your furniture company can also be found by new AI-based search engines. If required, we can add a restricted-access area for retailers, agents and architects, featuring price lists and documents, linked to your management system. And to enable online sales, we develop e-commerce platforms with customised price lists by category and support for B2B and international trade.
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Every furniture collection has different variants, finishes, sizes and prices: keeping them all in line manually is a never-ending task, and mistakes are always just around the corner. Using the data you already have in ERP, PIM and on your website, we at NewVisibility automatically generate price lists and product sheets that are ready to use.
Change a price or a finish just once and the documents are regenerated in a matter of moments: no outdated versions circulating amongst sales staff, no discrepancies between the website and printed materials, and no incorrect price lists in the hands of a retailer. You’ll find everything in the restricted area of your website, managed for individual users with different viewing permissions: every retailer, agent or architect sees only the price lists and product sheets you’ve chosen to make available to them.
Your business management system already handles orders, stock and customers: all you need to do is connect it to the web. We connect your website and your e-commerce platform to your ERP, CRM and PIM via APIs, so that customer details, product data and orders synchronise automatically.
For those working in the furniture sector, with extensive collections and numerous variants, this means a single, consistently integrated data flow: fewer duplicate entries, fewer errors and more time for designers and sales staff. We at NewVisibility, a web agency based in Cantù, in the province of Como, take care of the work.
For a furniture company, hospitality is part of the experience: a showroom opening, the launch of a collection, or an event at the Fuori Salone. With our guest check-in system, you can manage the event from invitation to entry. Send a digital invitation via a simple link, collect registrations, and each guest automatically receives a confirmation, pass and access code.
On the day of the event, all it takes is a scan from a tablet or mobile phone to verify registration and record attendance in real time, with no lists to tick off or queues at the entrance. You can divide guests into categories, such as clients, press, VIPs and staff, and each group receives dedicated access and communications.
We start with a still life of your product or a pre-defined setting, and here at NewVisibility we transform it into a complete visual story. Using artificial intelligence, we generate images and videos that always reproduce the same scene, with the same lighting, the same colours and the same details. A living room with its table, a specific rug, a wall with its particular finish: you’ll find them identical in the overview photo, the video and the close-up image.
What makes the difference is visual consistency: the furnishings are faithfully reproduced, in their shapes, materials and finishes, so that catalogues, social media and campaigns present a single, cohesive world – recognisable as your brand – without having to set up a new set for every shot. Behind every piece of content lies an artistic vision: AI is the tool, but we remain in charge.
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You can truly appreciate a piece of furniture when you see it in its natural setting: in its materials, its proportions and its surroundings. We produce videos for furniture companies:
We oversee every project from concept to final edit using equipment we own:
A furniture brand must be instantly recognisable in a catalogue, on a table in a showroom and at a trade fair stand. We start with naming, logo and visual identity (colour palette, typefaces and graphic elements) and apply them consistently to business cards, brochures, leaflets and packaging.
Next, we move on to print: we design catalogues to guide customers in their choices and have them printed by the best printers in the province of Como, paying close attention to finishes such as UV varnish and hot foil stamping. For trade fairs and events, we also produce large-format materials: roll-ups, Forex panels and window decals.
When choosing furniture, people are first drawn to it visually, often on Google, Instagram or Pinterest. Our furniture marketing is data-driven and combines SEO and AIO, social media, newsletters and campaigns, with regular reports so we can analyse the results together.
We manage your social media profiles with an editorial plan and community management, and we plan campaigns on Meta, Pinterest and Google Ads to reach people who are actually looking for a sofa, a kitchen or a table. Through local advertising, we also drive footfall to your local showroom.
Every furniture project has a story to tell: a collection to launch, a showroom to showcase, a product whose craftsmanship deserves to be seen. Here you’ll find some of our latest work: we’ve given a voice and visibility to furniture and design companies, through websites, videos, marketing strategies and visual identities.
NewVisibility supports furniture companies in Cantù with websites, automated product sheets and video and photo content for their collections.
In Como, NewVisibility helps furniture companies build their visual identity and marketing to promote their showrooms and collections.
NewVisibility supports furniture companies in Saronno with bespoke websites and AI-generated images and videos.
For furniture companies in Meda, NewVisibility handles videos, photos and digital communication that showcase the product and the production work.
NewVisibility works with furniture companies in Seregno on price lists, catalogues and product sheets that are generated automatically and always up to date.
In Erba, NewVisibility supports furniture companies with websites, integration with ERP, CRM and PIM systems and targeted marketing strategies.
NewVisibility supports furniture and design companies in Milan with visual identity, video content and campaigns designed for showrooms and events.
NewVisibility works alongside furniture companies in the province of Como with websites, marketing and the production of images and videos consistent with the brand.
For furniture companies in the province of Milan, NewVisibility offers digital tools, automated product sheets and bespoke visual communication.
NewVisibility supports furniture companies in the province of Monza and Brianza with websites, videos and marketing that tell the story of the area's furniture tradition.
NewVisibility supports furniture and design companies from Ticino in Lugano with websites, visual identity and content for collections and showrooms.
In Chiasso, NewVisibility works with furniture companies from Ticino on video, photography and marketing to reach customers on both sides of the border.
NewVisibility supports furniture companies from Ticino in Mendrisio with automated product sheets, management system integration and carefully crafted websites.
NewVisibility supports furniture companies in Ticino with a complete offer of websites, AI images and videos, and marketing.
