NewVisibility, a communication agency based in Cantù, also works with furniture and design companies in Ticino, including those in Lugano: we connect your systems, tell the story of your products and take your brand to where customers, architects and retailers are looking for it.
Your website is the first showroom a customer, architect or retailer visits. At NewVisibility we build bespoke websites for furniture companies in Lugano that present collections, materials and craftsmanship with the care they deserve: image-rich catalogues, intuitive navigation and a CMS that lets you update news and products yourself. Discover our full web development offer, from the website to e-commerce.
We build it with clean code and a structure optimised for SEO and AIO, so your furniture company can also be found by the new AI-based search engines. If needed, we add a reserved area for retailers, agents and architects with price lists and documents, connected to your management system. And to sell online, we develop e-commerce with price lists customised by category and management of B2B and international sales.
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Every furniture collection has variants, finishes, sizes and prices: keeping them aligned by hand is an endless job, and a mistake is always around the corner. Starting from the data you already have in your ERP, PIM and website, at NewVisibility we automatically generate ready-to-use price lists and product sheets, including for furniture companies in and around Lugano.
You change a price or a finish just once and the documents are regenerated in moments: no outdated versions among your sales team, no mismatches between the website and printed material, no wrong price list in a retailer's hands. You find everything in the reserved area of your website, managed per user with different viewing permissions: each retailer, agent or architect sees only the price lists and sheets you have chosen to make available to them.
Your management system already knows your orders, stock and customers: it just needs to talk to the web. We connect your website and e-commerce to your ERP, CRM and PIM via API, so customer records, product data and orders synchronise automatically.
For furniture companies, with large collections and many variants, this means a single, always consistent data flow: less double entry, fewer errors and more time for those who design and sell. The work is handled by us at NewVisibility, a web agency based in Cantù, in the province of Como.
For a furniture company, hospitality is part of the experience: a showroom opening, a collection launch, an event during Fuorisalone. With our guest check-in system you manage the event from invitation to entrance. You send a digital invitation with a simple link, collect registrations and every guest automatically receives a confirmation, pass and access code.
On the day of the event, a simple scan from a tablet or mobile is enough to verify the registration and record attendance in real time, with no lists to tick off and no queues at the entrance. You can divide guests into categories, such as customers, press, VIPs and staff, and each one receives dedicated access and communications.
It all starts from a still life of your product or an already defined setting, and at NewVisibility we turn it into a complete visual story. With artificial intelligence we generate images and videos that always reproduce the same scene, with the same light, the same colours and the same details. A living room with its table, a specific rug, a wall with its finish: you find them identical in the overall photo, in the video and in the detail image.
What makes the difference is visual consistency: the furniture is faithfully reproduced in its shapes, materials and finishes, so catalogues, social media and campaigns show a single world, recognisable as your brand, without setting up a new set for every shot. Discover AI photo and video content generation and artificial intelligence for businesses. Behind every piece of content there is art direction: AI is the tool, the direction remains ours.
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A furniture product is truly understood when you see it come to life: in its materials, its proportions, its setting. From our base in Cantù we produce videos and photos for furniture companies:
We follow every project from concept to final edit with our own equipment:
A furniture brand must be recognisable in a catalogue, on a showroom table and on a trade fair stand. We start from naming, logo and visual identity (palette, typefaces and graphic elements) and apply it consistently to business cards, brochures, leaflets and packaging.
Then we move on to print: we design catalogues that guide the customer through their choice and print them with the best printers in the province of Como, taking care of finishes such as UV coating and hot foil stamping. For trade fairs and events we also produce large formats: roll-ups, forex panels and window graphics.
Furniture is chosen with the eyes first, often on Google, Instagram or Pinterest. Our marketing for furniture starts from data and makes SEO and AIO, social media, newsletters and campaigns work together, with regular reports so we can read the results together.
We manage your profiles with an editorial plan and community management, and plan campaigns on Meta, Pinterest and Google Ads to reach people who are really looking for a sofa, a kitchen or a table. With local advertising we also bring people to your showroom in the area.
Every furniture project has a story to tell: a collection to launch, a showroom to reveal, a product whose craftsmanship deserves to be shown. Here you will find some of our latest work for furniture and design companies, through websites, videos, marketing strategies and visual identities.
It supports furniture companies with all-round communication: website and connection with company systems, product videos and photos, visual identity and graphic design, marketing and content with artificial intelligence.
We handle web development, video and photography, marketing and artificial intelligence.
NewVisibility is based in Cantù, in the province of Como, at Via Daverio 18/a, 22063 Cantù (CO). We have been an active agency since 2013.
Fill in the form at the bottom of this page, email us at info@newvisibility.it or call us on +39 031 3620385.
Fill in the form and let's build your furniture company's communication together.
