Salone del Mobile videos support your company through every stage of Milan's design fair: from content announcing your presence, to videos for your stand screens, to telling the story of the event on social media. At NewVisibility, based in Cantù near Como, right in the heart of Italy's furniture district, we know the pace and demands of the Salone well.
A video plan for the whole fair
The Salone is prepared well in advance: together we plan the content to produce before the event, what to film at the fair and what to publish once it's over.



The videos to prepare for the Salone del Mobile
Each format has a different goal: we design them to work together and to be reused long after the fair, for companies in Como, Brianza and Milan.
Filming at the fair without disrupting your stand
During the Salone your stand is full of visitors and every minute counts. That's why we plan our filming carefully:
- shots of the finished stand during quieter moments, for clean images;
- light, stabilised equipment to move easily through the crowd;
- fast editing to publish content while the fair is still on;
- multiple cuts from the same footage, for social media, website and sales follow-ups.
We can also add photos of your stand and furniture with our photography service.
See our portfolio
At a convention or corporate event you film speeches from the stage, audience reactions, informal moments, details of the set-up and short interviews, following a schedule prepared together. The NewVisibility team, in Cantù, works for companies in Como, Brianza, Milan and Lugano.
A video for a trade fair stand starts from a clear message, carefully shot footage of products and processes and an edit that works even without audio, designed for the stand's screens. We produce it in Cantù, in the province of Como, for exhibitors from Como, Brianza and Milan.
Real-time social content means vertical clips shot and edited while the event is under way, with a contact who approves and a crew working in parallel. We produce it from Cantù, in the province of Como, for companies in Como, Brianza and Milan.
For a B2B company in Brianza, what works is behind the scenes of production, the faces and skills of the team, a product explained simply and short expertise clips. In Cantù we shoot them in a single session and adapt them to each channel, for companies in Como, Brianza, Milan and Lugano.
In video projects for companies in Brianza, NewVisibility starts with a meeting and a site visit, then follows the idea, filming, editing and delivery with the same Cantù team. The quote is tailored and our proximity makes it possible to update content over time.

