The social video ideas for a B2B company start from what makes your business credible: the process, the team, the solutions you offer. At NewVisibility, in Cantù, in the province of Como, we help companies in Brianza turn these themes into short vertical videos for LinkedIn, Instagram and YouTube.
What to show in a B2B company's videos
B2B audiences look for trust: the best content shows how you work, not just what you sell.





- Behind the scenes of production
- Faces and skills of the team
- The product at work, explained simply
- Expertise clips: answers to customers' questions
- Trade fairs, events and company visits Videos for events and trade fairs
Many pieces of content from the same set
For a B2B company it makes sense to shoot several pieces of content in a single session, to be distributed over time, also for companies in Como, Milan and Lugano. An interview, a shot of the process and a few product details become reels, clips for LinkedIn and videos for your website. To make the most of the work, find out how to repurpose a video across several channels.
Social media managementWant social videos for your B2B company?
Tell us what your company does: together we build the video ideas for your channels.
A social video calendar starts from objectives: you choose channels, topics and formats, plan the shoots together and review the plan based on what works. We build it in Cantù with companies in Como, Brianza, Milan and Lugano.
The reel helps you get discovered, the story keeps you present day to day, the short video tells an idea. You choose based on message, channel and audience. From Cantù we help companies in Como, Brianza, Milan and Lugano choose the right format.
To produce many short videos in a single session, prepare a content list, shoot in blocks on the same set and edit in series, creating vertical clips for different channels. In Cantù we organise the shoots for companies in Como, Brianza, Milan and Lugano.
To repurpose video across channels, the shoot is planned from the start with every format in mind. From the main video we create versions for your website, social media, campaigns, newsletters and trade fairs, with a single team in Cantù serving companies in Como and Brianza.
The music for a business video is chosen according to the brand's tone, the pace of the edit and the channel, leaving room for the voice. From our studio in Cantù we handle audio and post-production for companies in Como, Brianza, Milan and Lugano, with tracks suitable for commercial use.




