The reel is a short video designed to be discovered, the story is a quick piece of content that lives in the daily flow. At NewVisibility, in Cantù, in the province of Como, we help companies in Como, Brianza, Milan and Lugano choose the right format for every message.
When to use each format
Every platform has its own rules and they change often: that is why we start from the role the content needs to play, not from the tool.



A storytelling choice, not just a format choice
A few questions help you choose:
- What do you want to communicate? An idea to explore calls for a polished reel, a live update suits a story;
- Where is your audience? Every channel has different habits;
- How much polish is needed? The most spontaneous content is shot on the fly, brand content has to be planned.
All of them are shot vertically with readable subtitles: find out which vertical or horizontal format suits you best.
Social media management
Which format suits your content?
Tell us what you want to communicate: we will help you choose between reels, stories and short videos.
To produce many short videos in a single session, prepare a content list, shoot in blocks on the same set and edit in series, creating vertical clips for different channels. In Cantù we organise the shoots for companies in Como, Brianza, Milan and Lugano.
The social videos for companies in Como and Brianza can be produced by NewVisibility, a Cantù agency with an in-house team that combines video, photo, development and marketing, and its own equipment. A single contact follows the project from the idea to the edit, also for companies in Milan and Lugano.
A Cantù agency for social video offers a nearby team that combines video, social media, campaigns and website while keeping your brand identity consistent. We work with companies in Como, Brianza, Milan and Lugano, with filming at your company and editing in our own offices.
To get more from your video investment, formats and channels are planned from the start, creating versions for your website, social media, newsletters and trade fairs from the same footage. NewVisibility, from Cantù, sets up the reuse plan with companies in Como, Brianza, Milan and Lugano.
Real-time social content means vertical clips shot and edited while the event is under way, with a contact who approves and a crew working in parallel. We produce it from Cantù, in the province of Como, for companies in Como, Brianza and Milan.

