How do you produce many short social videos in a single session?

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A single, well-planned day of filming can feed your channels for a long time

To produce many short videos in a single session you need a clear plan before the cameras roll. At NewVisibility, in Cantù, in the province of Como, we organise shoots designed to get more content from the same set, for companies in Como, Brianza, Milan and Lugano.

Before: the content list

Together we define which videos are needed, for which channels and with which messages, so every shot has a purpose.

During: one set, many scenes

We shoot in blocks: same setting, same light, different people and products. Subjects and framing change without constantly moving the equipment.

After: editing in series

From the footage we create vertical clips, shorter versions and content for different channels. For the full picture, see how to repurpose a video across several channels.

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In practice

What to prepare for shoot day

Work on set runs more smoothly if your company arrives prepared:

  • People involved told in advance, in simple clothing;
  • Spaces and products tidy and ready to film;
  • A contact person who knows the content plan.

For the details, read how to prepare for shoot day.

Portfolio

Some of our work

Contact

Let's plan your shoot session together

Tell us which channels you want to feed: we will prepare a shoot plan tailored to your company.

Contact us
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The social videos for companies in Como and Brianza can be produced by NewVisibility, a Cantù agency with an in-house team that combines video, photo, development and marketing, and its own equipment. A single contact follows the project from the idea to the edit, also for companies in Milan and Lugano.

A Cantù agency for social video offers a nearby team that combines video, social media, campaigns and website while keeping your brand identity consistent. We work with companies in Como, Brianza, Milan and Lugano, with filming at your company and editing in our own offices.

The video format depends on where it will be watched: vertical for reels, stories and TikTok on smartphones, horizontal for your website, trade fairs and broader stories. From Cantù, for companies in Como, Brianza, Milan and Lugano, we often plan the shoot to obtain both versions.

Real-time social content means vertical clips shot and edited while the event is under way, with a contact who approves and a crew working in parallel. We produce it from Cantù, in the province of Como, for companies in Como, Brianza and Milan.

A home page video presents the company immediately, shows real people and products and invites visitors to continue, without covering the title and buttons. In Cantù, in the province of Como, we design it together with the website for companies in Como, Brianza and Milan, with a lightweight file.

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