Choosing a video format, horizontal or vertical, is more than a technical detail: it changes the framing, the way we shoot and the viewer's experience. At NewVisibility, a video production agency in Cantù, in the province of Como, we decide the format with you from the planning stage, starting from the channels where your video needs to perform.
Vertical video is made for smartphones: it fills the whole screen and can be watched without turning the phone. It is the natural choice for:
Vertical framing calls for a different composition: tighter shots, carefully placed on-screen text and a faster editing pace.
Discover our social media servicesHorizontal video is still the go-to format for storytelling and large screens. It works best for:
A wide frame lets us show the context, move the camera with cranes, sliders and gimbals, and give your video a more cinematic feel.
Discover our videosOften the best answer is not to choose at all: we plan the shoot to deliver both a horizontal and a vertical version, so every piece of content can work across all your channels, also for the companies in Como, Brianza, Milan and Lugano that we follow from Cantù.
Video subtitles make the message understandable even without audio, as often happens on social media, and make content more accessible. We handle them in the edit, with a style consistent with your brand, for the companies in Como, Brianza, Milan and Lugano that we follow from Cantù.
In online advertising campaigns, video works when it is designed for the channel: an immediate hook, formats suited to each placement, subtitles and several variants to compare. We produce videos in Cantù for companies in Como, Brianza, Milan and Lugano, in step with social campaigns.
The first seconds of a social video are designed with an immediate hook: a strong image, a question or a preview of the result, with on-screen text readable without audio. In Cantù, in the province of Como, we design the opening together with the edit, for companies in Como, Brianza, Milan and Lugano.
The music for a business video is chosen according to the brand's tone, the pace of the edit and the channel, leaving room for the voice. From our studio in Cantù we handle audio and post-production for companies in Como, Brianza, Milan and Lugano, with tracks suitable for commercial use.
To get more from your video investment, formats and channels are planned from the start, creating versions for your website, social media, newsletters and trade fairs from the same footage. NewVisibility, from Cantù, sets up the reuse plan with companies in Como, Brianza, Milan and Lugano.
