How to use video in online ad campaigns?

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Video for ad campaigns: content built to stop the scroll and support the goals of the ad

In online ad campaigns, video is the format that grabs the most attention and tells the most in the least time. At NewVisibility, in Cantù, in the province of Como, we both produce the videos and run the campaigns, so every piece of content is designed from the start for the channel, the audience and the goal of the ad.

The channels

Where to use video in online campaigns

Each platform has its own formats, timing and language: we adapt the same footage to get the most out of every channel.

TikTok
Fast-paced, authentic vertical videos
The rules of video for ads

How to make an effective video ad

A campaign video is not just a shorter corporate video: it has to be designed for the ad from day one. That is why we focus on:

  • an instant hook, because the first moments decide whether viewers stay;
  • different formats (vertical, square, horizontal) for each placement;
  • subtitles and on-screen text for people watching with the sound off;
  • a clear message and a call to action that matches the goal;
  • several versions of the same video, to test what works best and make the most of your budget.

Find out why it pays to add subtitles to your videos.

Discover our Google campaigns
What to tell

Videos that work in ad campaigns

We choose the type of video based on the goal: building brand awareness, pushing a product, promoting an event or generating leads. A single day of filming often gives us content for the whole campaign, for companies in Como, Brianza, Milan and Lugano.

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Portfolio

Some of our work

Want to launch a campaign with video?

Tell us your goal: we will plan the videos and the campaign together, from concept to publishing the ads.

Contact us
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The first seconds of a social video are designed with an immediate hook: a strong image, a question or a preview of the result, with on-screen text readable without audio. In Cantù, in the province of Como, we design the opening together with the edit, for companies in Como, Brianza, Milan and Lugano.

For a B2B company in Brianza, what works is behind the scenes of production, the faces and skills of the team, a product explained simply and short expertise clips. In Cantù we shoot them in a single session and adapt them to each channel, for companies in Como, Brianza, Milan and Lugano.

A social video calendar starts from objectives: you choose channels, topics and formats, plan the shoots together and review the plan based on what works. We build it in Cantù with companies in Como, Brianza, Milan and Lugano.

Real-time social content means vertical clips shot and edited while the event is under way, with a contact who approves and a crew working in parallel. We produce it from Cantù, in the province of Como, for companies in Como, Brianza and Milan.

A home page video presents the company immediately, shows real people and products and invites visitors to continue, without covering the title and buttons. In Cantù, in the province of Como, we design it together with the website for companies in Como, Brianza and Milan, with a lightweight file.

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